Cafédirect Fairtrade Organic Blend Instant Decaffeinated Coffee 500g Tin
Cafédirect Fairtrade Organic Blend Instant Decaffeinated Coffee 500g Tin
Wake up and smell the coffee with this premium Cafdirect Fairtrade Organic Blend of Instant Decaffeinated Coffee! With this fabulous blend Cafdirect believe they’ve cut the caffeine without compromising on taste and we hope you’ll agree! Made from 100% organic Fairtrade certified Arabica coffee beans gently decaffeinated our coffee is roasted for a medium-bodied slightly nutty flavour that you’ll enjoy all day long. Organic coffee can generate a premium price for our grower partners. The quality is always outstanding so with this crop everyone’s a winner… you the farmer and the environment. (500g Tin) This product is certified by the Soil Association. Background on Cafdirect The collapse of the International Coffee Agreement in 1989 sent market prices plunging putting the lives of millions of smallholder farmers around the world in jeopardy. In response three coffee growing communities in Peru Costa Rica and Mexico each shipped a single container of coffee loaned on trust to the UK. The beans were roasted and sold through church halls charity shops and at local events. Cafdirect was born. Since then Cafdirect have been pioneers in ethical business. They began trading three years before the Fairtrade Mark was first used in the UK and were the first coffee brand to carry the mark. In 2004 Cafdirect successfully executed the UK’s biggest ethical public share issue to become a publicly listed company raising 5 million from 4500 investors. The opportunity enabled their grower partners consumers employees and founders to own a share in the company and to be directly connected to each other. Today Cafdirect work with 39 grower organisations across 13 developing countries encompassing 264666 farmers and directly improving the lives of more than 1.4 million people. Since
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