Cafédirect Fairtrade Classic Blend Instant Freeze-dried Coffee 500g Tin
Cafédirect Fairtrade Classic Blend Instant Freeze-dried Coffee 500g Tin
For a cup that’s easy to make but full of proper coffee bean flavour Cafdirect have created a really premium freeze-dried instant coffee. A unique blend of Fairtrade certified Arabica and Robusta beans sourced from all our grower partners around the world it’s a smooth richly rounded taste with great body that’s perfect for any time of day. (500g Tin.) Background on Cafdirect The collapse of the International Coffee Agreement in 1989 sent market prices plunging putting the lives of millions of smallholder farmers around the world in jeopardy. In response three coffee growing communities in Peru Costa Rica and Mexico each shipped a single container of coffee loaned on trust to the UK. The beans were roasted and sold through church halls charity shops and at local events. Cafdirect was born. Since then Cafdirect have been pioneers in ethical business. They began trading three years before the Fairtrade Mark was first used in the UK and were the first coffee brand to carry the Mark. In 2004 Cafdirect successfully executed the UK’s biggest ethical public share issue to become a publicly listed company raising 5 million from 4500 investors. The opportunity enabled their grower partners consumers employees and founders to own a share in the company and to be directly connected to each other. Today Cafdirect work with 39 grower organisations across 13 developing countries encompassing 264666 farmers and directly improving the lives of more than 1.4 million people. Since 2000 alone Cafdirect have invested more than 3.3 million of their profits directly into the businesses and communities of their growers and paid more than 13 million over and above market prices for their raw materials. Cafdirects involvement doesn’t stop there. Over the last three years they ha
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